INCY WINCY SWIMWEAR is an Australian designer kidswear label based on the Gold Coast founded by a local mum and painting artist Lotta. I wanted to create a better design than the regular towel poncho, designed for beach play, as my son hated hoods and the floppy open sides.

I wanted to create a brand that was fun, colourful yet trendy, and something that the kids themselves want to wear! Our garment fits are inspired by practicality and comfort. I draw all the icons myself.