INCY WINCY SWIMWEAR is an Australian designer kidswear label based on the Gold Coast founded by a local mum and painting artist Lotta. I wanted to use a bright, water-contrasting colour range in our designs for swim visibility. Our fabric prints are hand drawn by Lotta and printed in small amounts on UPF50+ fabric. Our collection consists of unisex fits that gives more freedom to mix and match.

I wanted to create a brand that was fun, colourful yet trendy, and something that the kids themselves want to wear! Our garment fits are inspired by practicality and comfort, yet having excellent sun coverage.